Sponsor

Consider aligning with these exciting and fun events that promote living life to it’s fullest!

Who doesn’t enjoy riding a bike? What a great day out for the whole family. Not only do these events offer a chance for everyone to ride and compete, but you also get to see a  free Pro/Am  sporting event right here in hometown Pennsylvania.

Something for everyone.

• Youth races for kids U6, 7-10, 11-14.
• Citizens charity fun races.
• Men’s, women’s and junior USAC races.
• All races are sanctioned by USA Cycling, an affiliate of the US Olympic Organization.
• Community Service and Volunteer opportunities.
• Opportunities for local churches and organizations to get involved and engage the community with games, activities and vending.
• The incredible excitement of the feature Pro/Elite races which have already seen world champions and international riders from New Zealand, Australia, Argentina and some of our own Olympic hopefuls.

Partnership/Sponsorship Opportunities.

• Series Title Sponsor of the summer-long Pro/Am Cycling Series. The entire series named after your company with aggressive multi-media promotions.
• Title sponsorships for Individual town races. Be the local hero hosting the event!
• Level B and C sponsorships from the  wheel pit to the radar gun to individual sprint sponsorships, have your name announced, banner hung and get recognized for your support.
• This summer, hear and see you name associated with the positive and growing sport of cycling!

General Cycling Demographics

• Bicycling is the 2nd most popular sport in the world. (1)
• Bicycling represents a $3.5 billion industry in the US alone.
• There are more cyclists in the US than skiers, golfers, & tennis players combined. (2)
• Total US cyclists: 99 million (3)
• The average cyclist is young & affluent:
• 87% are between the ages of 18 and 44
• 55% are male
• 45% are female
• 63% are professional
• High discretionary income (average household income = $55,000)
• High brand loyalty and concerned with value & quality

USA Cycling Inc. – Competitive Participants’ Demographics (4)

• 1997 Total membership – 95,000+ members
• Combined membership of: USCF (United States Cycling Federation)

o NORBA (National Off-Road Bicycling Association)

o NBL (National BMX League)

o USPRO (United States Professional Racing Organization)

• 6,214 sanctioned events in 1997
• 58% are between the ages of 18 and 44

1. CNN Factoid, 21 Nov. 1997

2. National Sporting Goods Association Report Nov. 1997

3. Bicycle Market Research

4. 1997 Year End Repeat Board of Directors Meeting, USA Cycling Inc.

Cycling Demographics

According to the National Association of Sporting Goods Retailers, Cycling is the second most popular recreational activity in the United States, even without being a major TV sport.